Confronting the Destructive Narrative in Real Estate: Why Transparency Matters
In the fast paced world of real estate, the narrative surrounding how homes are bought and sold is constantly evolving. Recently, Bess Freedman, CEO of Brown Harris Stevens, shared her insights on a trend she describes as a "very destructive" narrative within the industry . Her comments, made during an appearance on the National Association of Realtors' "Change Agents" podcast, highlight a growing concern about the use of Private Listing Networks (PLNs) and the impact they have on transparency and fair housing.
Freedman draws a sharp distinction between legitimate private listings and the broader use of PLNs. While private listings have long been used for high profile clients or those dealing with sensitive life changes who require discretion, PLNs operate differently. According to Freedman, these networks often hide crucial information, such as days on market, from the broader public . This lack of transparency, she argues, undermines the free and fair market that is essential for both buyers and sellers to make informed decisions.
The core issue with PLNs is that they can create an uneven playing field. When properties are marketed exclusively within a closed network, it limits access for many potential buyers, raising significant fair housing concerns. Freedman emphasizes that "access to housing is the underpinning of a free and fair market" . For consumers, this means they may not be seeing the full picture of available inventory or understanding the true dynamics of the market, which can lead to confusion and mistrust.
In a competitive market like San Diego, where every advantage counts, working with a real estate professional who prioritizes transparency and client first service is paramount. Freedman's "fundamental golden rule" is simple: "Put your client first — they come before everything" . As a broker, I believe that honesty about market conditions, including days on market and comprehensive property exposure, is the foundation of a successful real estate transaction. By confronting these destructive narratives and demanding transparency, we can ensure a healthier, more equitable market for everyone.
Based on reporting from Real Estate News, read the full article here: https://www.realestatenews.com/2026/04/04/confronting-real-estates-very-destructive-narrative